The feeling of Occult symbols without subscribing to any in particular. Hilma af Klint was very much infliuenced by these symbols as well as a practicing occultist. Hilma and her group called the "five" took part in 100s of seances. She practiced seances, was told by a higher power to paint and when on to continue for 12 years.....
Using an old church in Beacon, NY.
Art Direction
Branding
Tone of Voice
Mysterious
Experimental
Provocative
Confident
Hypnotic
Summary
Having a fluid and dynamic brand identity is crucial for attracting young people to your theater because it aligns with their evolving tastes and preferences. Young audiences are drawn to fresh, innovative, and flexible brands that resonate with their diverse and rapidly changing cultural interests. Additionally, a vibrant and ever-evolving brand can leverage social media and digital platforms more effectively, where young people spend a significant portion of their time, thereby enhancing visibility and engagement.
For Bellevue Theater, we crafted a design that embodies this high degree of adaptability, ensuring it could reflect the theater's dynamic programming while maintaining a consistent aesthetic. This approach allows the design to showcase the ever-changing shows at the theater, providing a fresh yet familiar experience for audiences.
Our goal was to achieve a balance between variability and continuity, creating a visual identity that evolves with each new performance. The design's mutability ensures it remains relevant and engaging.
Our Role
Animation
Concept Development
Logo
Keywords
Bold
Dynamic
Playful
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