The feeling of Occult symbols without subscribing to any in particular. Hilma af Klint was very much infliuenced by these symbols as well as a practicing occultist. Hilma and her group called the "five" took part in 100s of seances. She practiced seances, was told by a higher power to paint and when on to continue for 12 years.....
Using an old church in Beacon, NY.
Art Direction
Branding
Tone of Voice
Mysterious
Experimental
Provocative
Confident
Hypnotic
Summary
The logo for Deutches Theater serves as a powerful visual metaphor, encapsulating the concept of space in both a literal and figurative sense. By incorporating elements such as expansive, open shapes or celestial motifs, the logo not only reflects the vast physical space of the theater but also the boundless realm of creativity and imagination that theater embodies. This design choice aligns with the theater's mission to offer an environment where artistic expression can flourish, suggesting that just like space, the possibilities within the theater are infinite and unbounded. The visual impact of the logo invites audiences to explore these creative expanses, setting the stage for immersive theatrical experiences.
The logo functions as a unifying element across all of Deutches Theater's designs, creating a cohesive identity that is instantly recognizable. This consistency helps to frame each production, promotional material, and communication within a larger narrative of exploration and discovery. Whether seen on a playbill, a poster, or digital media, the logo's space-inspired metaphor reinforces the theater's brand as a hub of artistic adventure and innovation.
Our Role
Animation
Branding
Concept Development
Keywords
Bold
Confident
Playful
