Summary
The Fort Worth Symphony Orchestra (FWSO) approached us to create an animation that would resonate with younger audiences. Given the tight deadline, we drew inspiration from Apple ads, known for their broad, cross-generational appeal. To achieve this, we utilized Procreate’s “Dreams” animation software, crafting painterly-like instruments that add a unique and engaging visual style. This approach ensures the animation is both captivating and accessible to a younger demographic.
Our Role
2D Animation and Storyboarding
Keywords
Playful
Hand drawn
Contemporary
Human-centric
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